The “ERDF POC 341 – Participation under the network agreement ‘Creators of Emotions’ – incoming with Canadian and U.S. operators” project involved the organisation of incoming activities and meetings with buyers and industry professionals from Canada and the United States.
Funded under European Regional Development Fund (ERDF) programmes, the initiative is part of a broader internationalisation strategy for the wine sector, aiming to strengthen commercial relationships with North American markets through winery visits, tastings, and B2B meetings with industry stakeholders.