The project “Veneto Wine A New Era 2023”, currently ongoing under the Common Market Organisation (CMO) for wine 2022–2023, involves 12 wineries in an international promotional programme targeting the markets of Canada, China, South Korea, the Russian Federation, the Philippines, Malaysia, Norway, the United Kingdom, Singapore, Switzerland, Taiwan, the United States, and Vietnam.

Funded under EU regulations for the promotion of agricultural products in third countries, the initiative aims to strengthen the competitiveness and presence of Veneto wines in international markets through communication activities, promotional events, tastings, and meetings with industry professionals.