The project “The Eden of Wine 2.0”, implemented under the Common Market Organisation (CMO) for wine 2020–2021, involved 6 wineries in an international promotional programme targeting the markets of Canada, China, the Russian Federation, Singapore, Switzerland, the United Kingdom, Norway, Japan, and the United States.

Funded under EU regulations on the promotion of agricultural products in third countries, the initiative aimed to strengthen and expand the presence of European wines in international markets through communication activities, promotional events, tastings, and meetings with industry professionals.