The project “The Eden of Wine”, implemented under the Common Market Organisation (CMO) for wine 2019–2020, involved 12 wineries in an international promotional programme targeting the markets of Canada, China, the Russian Federation, Japan, the United States, and Southeast Asia.

Funded under EU regulations for the promotion of agricultural products in third countries, the initiative aimed to strengthen the presence and competitiveness of European wines through communication activities, promotional events, tastings, and meetings with industry professionals.