The “Hi-Tech Wine Supply Chain for Sustainability” programme aims to modernise and strengthen the competitiveness of the Italian wine supply chain through the sustainable transition, digitalisation and the enhancement of promotional activities in strategic markets, with a particular focus on promoting products with Protected Designation of Origin and Geographical Indication.

The communication project includes an integrated plan targeting the Italian, Chinese and Japanese markets, with the aim of strengthening the positioning of the wines in the F&B sector and enhancing their identity and commitment to sustainability.

Activities include informative newsletters, social media campaigns based on a structured editorial plan, and targeted advertising strategies designed to reach Ho.Re.Ca. professionals, importers and sustainability-conscious consumers. Collaborations with influencers and content creators are also planned to increase visibility and engage new audience segments. In Asian markets, communication activities will be adapted to local channels, such as WeChat in China.

Below is the list of companies participating in the supply chain:

• Consorzio Eden
• Azienda Agricola Ca' Dei Frati Di Dal Cero Pietro E Figli Societa' Agricola S.S.
• Istituto Delta Ecologia Applicata S.R.L.
• Corve'e Srl
• De.Co Wine Srl
• La Tenuta Di Teo D'oro Srl Società Agricola
• Cescon Italo Storia E Vini S.R.L.
• Fosca Di Giulia Faresin Società Agricola S.S.
• Cantina Monsellato Società Agricola A Responsabilità Limitata-Società Benefit
• Fiore Società Agricola Società In Accomandita Semplice
• Fattoria Conca D'oro Vini Spumanti Di Cimetta Francesco
• Giuriolo Elena
• Nabu' Di Giulia Napoli